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Concept Study Ferrari California Wheel, Borrani

KesselsGranger DesignWorks was asked by Ruote Milano Srl (Italy) to develop a concept study for a Borrani Bimetal wheel for the Ferrari California. The design was inspired by the heritage of Borrani Bimetal and Ferrari wheels of the 1950s & 1960s.

Borrani wheels have been handmade in Italy for over 90 years, to original specifications and to the highest standards. The relationship between Ferrari and Borrani started in 1924, when the young Enzo Ferrari ran and won the Acerbo Cup in Pescara with a car equipped with Rudge Whitworth Milano / Borrani wire wheels. A partnership was formed and in years to come Borrani wheels would become standard on Ferrari models.

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KesselsGranger DesignWorks

KesselsGranger DesignWorks is an internationally oriented design studio, founded by the designers Steven Kessels and James Granger. We deliver our services to a broad scale of clients, ranging from starting entrepreneurs to fully established organisations. Our portfolio covers the following services: Product Design (the design / styling of new products, the redesign of existing products and makeovers), Graphic Design (graphic styling and design of visualisations) and Design Thinking (brainstorm sessions, workshops, vision development).

Our location

C-mine 12, Studio B.03
3600 Genk
Belgium