Projects | Graphics | Logos

Linssen Yachts

On the occasion of their 70th Anniversary, Linssen Yachts introduced a new logo and corporate identity designed by KesselsGranger DesignWorks.

As the previous logo had been used to build the Linssen brand successfuly for the past 30 years, it was decided to create an evolution, containing recognisable elements in a new unique style. It was chosen to design a symmetric logo, inspired by the bow of a yacht cutting through water. The result is a logo that is proud and strong, yet also refined and elegant. For the past 70 years Linssen Yachts has been setting the benchmark for steel displacement yachts, with their current range measuring from 30 to 50 feet. The film shows the sources that inspired KesselsGranger during the design process.

KesselsGranger DesignWorks

KesselsGranger DesignWorks is an internationally oriented design studio, founded by the designers Steven Kessels and James Granger. We deliver our services to a broad scale of clients, ranging from starting entrepreneurs to fully established organisations. Our portfolio covers the following services: Product Design (the design / styling of new products, the redesign of existing products and makeovers), Graphic Design (graphic styling and design of visualisations) and Design Thinking (brainstorm sessions, workshops, vision development).

Our location

C-mine 12, Studio B.03
3600 Genk